Hey, I’m Dani.
Strategic Product Leader | Program Architect | Research-Driven Innovator
Glad you’re here!
A bit about me.
With over a decade of experience guiding high-impact initiatives across industries, I bring a holistic approach to leadership that integrates user-centered product development, cross-functional program execution, and rigorous market and operational research. Whether I’m launching a new platform, refining internal systems, or shaping strategic direction, my work is grounded in data, driven by purpose, and focused on outcomes.
My approach.
As a product leader, I combine human-centered design, agile development, and data-informed strategy to deliver scalable, high-impact solutions. I work fluently across design, project and data tools to manage roadmaps, analyze user behavior, and align cross-functional teams. My approach is rooted in rapid experimentation, stakeholder alignment, and continuous discovery, working to ensure that every product decision drives measurable business value and user satisfaction.
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Data + UXR
Data is the signal, user conversations provides the context. Strong product leaders value both.
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User First. Always.
Embrace the Nordstroms model. Strong user relationships built on trust and reliability drive LTV and combat churn.
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Iterate. Then iterate again.
Rome wasn’t built in a day. Don’t let perfect be the enemy of the good. Don’t make your users wait for better.
Case Studies
Efficacy research should be doable by all EdTech providers and understandable by all EdTech consumers.
In 2023 the US was facing a problem of an over abundance of EdTech options in US schools with too little oversight on what actually moved the needle. We changed that by making research on effectiveness of EdTech products feasible for all companies and the results easier to interpret.
Medical students need the opportunity to practice patient interactions and to apply clinical knowledge.
Medical students face a challenge in the transition from didactic instruction in the first half of medical to application when they start clinical rotations. The mental leap to apply conceptional knowledge to a bleeding patient in a crowded ER is a big one. We addressed this gap in training with AI-driven case based learning that provides studnets with the opportunity to interact with patients in authentic and dynamic clinical scenarios.
K-12 teachers and administrators don’t have time to sift through data and complicated charts. They need actionable insights.
The dashboard is dead. At least it is for K-12 EdTech. Long gone are the days where complicated charts and tables of data pass as insights. We addressed this issue by tackling the problem that teachers and administrators don’t have time to sift through piles of information. They need key information about how their students are performing and where they are struggling to inform instruction on the fly.
Recommendations
"Dani was able to enter a complex space and revive a part of the product experience that had been relatively stagnant. Under her direction, she breathed new life into that experience and created a short and long term vision for what a reporting product could be."
Senior Developer, Newsela
“Dani has a fantastic ability to navigate a complex situation and develop a solution that meets stakeholders' needs.”
Project Manager, Learning A-Z
"Dani is strategic and thoughtful in her thinking, with top-notch documentation and tactical execution. So much so that her approach to solving these problems inspired much of the product org to use her documents as a template going forward."
Lead product designer, Newsela
